Archive for the ‘Public Relations’ Category
Using Editorial Columnists as Part of Your PR Campaign
June 13th, 2010
Throughout written history, newspaper editorial writers have been some of the most insightful, incisive, and unusual political observers in the United States. It was Ben Franklin and others like him, after all, who wrote the famed columns that led to the Revolutionary War . Other opinion writers, such as Francis Church, author of “Yes Virginia, There is a Santa Claus,” have captured the hearts of Americans for over a hundred years . Print editorial writers have a powerful voice , and if a media relations professional can build a friendship with one, he or she can often benefit from an opinion columnist’s influence .
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A Micro Niche Finder 5.0 Webinar is scheduled April, 15 2010.
