Posts Tagged ‘strategies’
Writing an effective ad copy for your Google AdWords campaign can be difficult and at the same time it could be a walk in the park. It depends on how you approach it and what kind of steps you take to create a good ad copy. So we want you to be happy, and because of that we’re offering you several ad copywriting tips you can rely on starting right away.
You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. You can get a good idea about how you should write by studying other PPC ads in your particular market. You can always test, and you should, but we suggest avoiding too much creative license with PPC ads. The purpose of your ad headline is to make the reader stop in his tracks and want to read your ad. Whenever you use Google and search for something, then the returns show up with blue links all over the place? Your ad has enough to worry about with all the blue links and everything else on the first page of the SERPS. Your ad will only have the blue keywords put in from Google if your ad doesn’t contain the keywords the searcher used. The bottom line really is to just use the right keywords in your ads at all times. When you fail to include the right keywords in your PPC ads, then there will be no blue keywords in your ads, and people will just ignore you. You can try using the keyword phrase in the headline and in the body copy. The higher you quality score, the lower your CPC, and your CTR will affect your quality score.
Every word in good ad copy must be there, and there are no extraneous or big words, either. Your ad should be short and powerful, which is why you should get rid every word that doesn’t need to be in the ad. Your aim here should be to have only those words that count.
Last but not the least; when you’re writing your ads focus on the benefits, one or more of them. So try making a list of every benefit you can think of, and then choose a group of the best ones to test. Your market will vote with their mouse if you offer them a benefit they want and relate to. If you’re not sure about the difference between a benefit and a feature, then that is something you need to do some research about.
We hope the Adwords ad copy tips we’ve discussed will be of good service to you, but do remember that the secret to success with PPC is solid knowledge about the method as well as writing solid ad copy. Ad copywriting is not rocket science, but if you want to learn how to do it well you’ll need to study, practice, and keep moving forward.